The Evolution of OTT: What’s Next?
The use of over-the-top (OTT) solutions to deliver streaming video to the TV and beyond is now a reality. Virtually all net-connected devices are capable of receiving multiple sources of OTT video, both free and fee-based. Though streaming video services are at the center of OTT, the tactics and strategies to exploit this space vary widely (for example, second-screen and TV Everywhere are OTT innovations). As this market continues to evolve—and as new, pioneering companies move from testing the water to diving in full force—the OTT industry will change, and dramatically so. This next stage will be defined by deep pockets, scalable innovations, and execution: the promises of yesterday will start to take form in the real world, and the OTT market space will undergo a legitimate transformation. Join TDG’s team of OTT experts for a detailed examination of pending industry shifts and their impact on the future of TV. This executive workshop will include analysis and discussion of